Blue & Gray

Blue & Gray helps our clients super-charge their Go-to-Market initiatives by holistically managing their dynamic Sales, Partner and Marketplace ecosystems. Our unique SPADER™ framework is a very practical and easy-to-adopt interlock model that enables our clients to clearly identify and address the pain-points in their Sales, Partners and Marketplace ecosystems at the grass-roots levels.

We have partnered with The Culture Works to help organizations create cultures of engagement. We also deliver The Motivators Assessment, the world’s most extensive and scientific assessment to help individuals identify their unique blend of core motivators, enabling them to align their passions with more of what they love at work and less of what frustrates them.

Let us help you attain your top-line goals in China, India and ASEAN.


Your Strategies

Suited for your needs

All our training is to enable your people to realize the strategies that you have set. Based on our SPADER core, we offer training covering Sales, Partners, Assessment, Execution (High Performance Culture, backed by The Culture Works) and Recruitment. All trainers are carefully hand-picked & certified. All our training contents are localised to your current needs.


The Opportunities

Coaching and Mentoring

Based on our proven methodology, we believe in assisting you in designing and delivering a unique system-wide, culture engaging, enabling and energizing experience. Using Interviews, Focus Groups and Online and Written Surveys our certified consultants can consult on current levels of employee engagement, enablement and energy—and using The Culture Works proprietary seven steps to identify where your culture has opportunities for growth.


Formulating Framework

Your Unique Path

Closing the gap between Training and Performance, we can help to assess over a wide scope covering company culture to individual performers. We can help you formulate your own Competency Framework before each assessment and even equip your own managers to assess properly and effectively. We believed that every leader & employee development path is unique & only through a proper assessment can we ascertain that path.


End to end certification

Recruitment Tool-kit

From certifying consultants/trainers to be Culture Activists, we also help Corporate design a complete end to end certification program to certify their pivotal talents such as sales, after-sales or managers. Our unique feature in our certification program is that we start at the source – giving you a complete recruitment Tool-kit even before they are hired into your organization.


Using our unique SPADER™ approach, B&G talked to various process owners and came up with a holistic talent development program for both existing and new apprentices. The end result was the retention of the apprentices improved greatly resulting in a far better return on the training investment.